Privacy policy.
December 2, 2024
At Binky Bra, we respect the privacy of our customers and website visitors. This Privacy Policy explains how we collect, use, and disclose information received through our website. Please read this policy carefully to understand our practices regarding your personal data.
Information We Collect
Binky Bra collects both personal and non-personal information when you visit our website, make a purchase, interact with our brand, or participate in promotions. Types of information we may gather include:
Contact details such as name, email address, postal address, and phone number when you make a purchase or contact us.
Payment information like credit/debit card number, security code, and billing address when you make purchases.
Product preferences such as sizes, colors, styles, and categories of interest. This allows us to recommend relevant products and send more useful communications.
Demographic data including age, location, gender, preferences, and shopping behavior. We use this to better understand our customers.
Web analytics consisting of IP address, browser type, operating system, referral URLs, device information, and page visits. This provides website usage statistics.
Social media account details if you interact with our brand via social media platforms. We may collect publically-available profile information.
Survey responses when you choose to participate in a website or prototype testing survey.
How We Use Your Information
The information Binky Bra collects is used in the following ways:
Process, fulfill, and follow up on orders placed on our website.
Respond to customer questions and monitor service quality.
Send marketing and promotional communications related to Binky Bra products via email or text. These messages will include opt-out options.
Analyze data to improve website functionality and shopping experience.
As needed to protect the security of our website and organization. We use information to detect and prevent fraud.
We only process personal information for the specific purposes stated in this policy. If we intend to use data for other purposes, we will ask for consent beforehand.
Sharing Your Information
Binky Bra will never sell or rent your personal data to third parties. We may share information with:
Vendors providing services on our behalf, i.e. order fulfillment, customer service platforms, payment processors, web analytics providers, email distribution systems, etc. These parties only receive the minimum data needed to provide their service and are contractually obligated to keep information secure and confidential.
Law enforcement agencies or government bodies when compelled by subpoena, court order, or other legal procedure. We may also share information when necessary to report illegal activity or prevent harm.
Data Storage and Security
Binky Bra takes extensive measures to protect customer data:
Information is stored on secure cloud-based servers protected by firewalls with restricted internal access.
We use SSL encryption to transmit private data like customer account details and payment information.
We conduct regular scans to identify and resolve vulnerabilities across our website, store networks, and systems.
While we follow industry best practices for securing data, no method is 100% foolproof. We cannot guarantee the absolute protection of customer account information from intrusion or malicious activity.
Data Retention
Binky Bra retains personal information only as long as required to fulfill our business purposes, contractual obligations, legal compliance requirements, and customer service needs.
We will keep customer data related to an order for a commercially reasonable time from the date of purchase for accounts management, order history, returns, and other fulfillment requirements.
Website usage analytics and aggregated non-personal data may be retained longer to identify site usage trends over time.
When personal information is no longer needed, we securely destroy the data using industry best practices.
Cookies and Tracking
The Binky Bra website uses first-party and third-party cookies to enhance site functionality and improve the browsing experience. Cookies also allow us to display relevant promotions and recommended products based on previous site activity.
You can control cookie settings and opt out of targeted advertising through your browser settings or ad network privacy policies. Disabling cookies may impact website functionality.
Modifications
Binky Bra may periodically update this Privacy Policy as our data practices evolve. We will notify customers of significant policy changes via email or notice posted on our website. Updated policies will be flagged with an effective date.
For major updates, we may also provide direct outreach to recent shoppers and site visitors giving them opportunity to review changes and consent as needed prior to new policy taking effect.
Your Rights
At Binky Bra, your data belongs to you. All customers have the following rights related to their personal information:
Access your data to review details we collect and how it is used. You may also request copies of data stored.
Request erasure of your personal data when no longer needed for original purpose.
Rectify or update your personal information if it is inaccurate or incomplete.
Object to or restrict the processing of your data, including withdrawing consent to use data for marketing.
Revoke authorization to share data with third-party services.
To make privacy requests, please contact via the information below. For security reasons, you may be required to verify identity before we can fulfill certain requests related to data access, correction, restriction, or erasure.
We will fulfill valid requests free of charge and within 30 days whenever possible as required by law. If we cannot complete your request, we will explain why we could not comply.
Contact Us
We welcome your questions and feedback related to this Privacy Policy and your rights regarding personal data submitted through our website.
Please contact us by email at hello@binkybra.com.